Content
We shoot it with you, or build from what you’ve already got. Not one polished piece a month, because for most people who see it the ad is the brand.
Creative growth agency for brands and artists
We get eyes on your work, and keep your brand growing.
We make your content, run your ads and grow your social presence. Every day new people find you, and every week you see exactly how much they put in your account.
Fifteen minutes. We read every enquiry ourselves and reply the same working day.
See how it worksFive of each, at a time.
Your craft isn’t the problem. It just isn’t in front of enough people.
The work does its job the moment someone sees it. Not enough people do.
You’re a maker who has to be a marketer, and it’s the marketing that slips.
What we’re after is new people finding your work every day, buying, and coming back without us paying an ad to reach them twice. That’s growth you keep. Everything else you have to buy again next month.
The making stays yours. The selling stops being the part you dread.
The Kaizen Loop™
First we learn the brand properly, then we set two numbers before a pound is spent: what a customer is actually worth to you, and what your sales were already doing without us. Everything after that gets judged against both.
Learn the brand and set the numbers
What a customer is worth to you, and what your sales were already doing. Nothing is spent before both are written down.
Make the content
Shot with you, or built from what you already have. New work every week, not one polished piece a month.
Get it in front of people
Ads and social, run wherever your buyers actually are, with the budgets and testing handled every day.
Track it and do more of what worked
Every piece judged against the two numbers. Then it goes again.
Here’s everything we run.
Ads
Run wherever your buyers actually are, not just where it’s easy. Budgets and testing handled every day, so more of the right people land on the product.
Social
Your feed and stories, run for you. It is what convinces the people an ad sent you that you are worth buying from.
Retention
The person who already bought is the easiest sale you’ll ever make, and most brands never go back to them. We keep in touch for you, by email and message.
Every way of doing this, scored the same way.
The real alternatives, scored on the same seven questions — including the one we lose.
| KaizenEvol | You do it | A freelancer | A big agency | An in-house hire | |
|---|---|---|---|---|---|
| Someone is making new work every week | |||||
| It still happens in the weeks you are busy | |||||
| Judged against what your sales did before you started | |||||
| Content, ads, social and retention move as one thing | |||||
| You keep the account, the content and the list | |||||
| You can stop whenever you like | |||||
| There are more than two people behind it |
The last row is the honest one. A big agency has a floor of people and we have two, so if what you want is a department, hire the department. What two people buy you is that the ones making the work are the ones you talk to.
Both of us, on every seat.
There is no account manager and no junior. The two people who make your work are the two people you talk to, and we are both behind the camera and both in the edit. Diego runs what you see; Law runs everything underneath it.
You should be making the thing. We will make people want it.
One of us makes the work, the other makes it pay. No account managers, no middlemen.
What we won’t do, and who this isn’t for.
Five things we will not do to you
- We don’t choose how it looks. The look and the direction stay yours. If a piece doesn’t look like you it’s wrong, and we’ll say so before you have to.
- We never take a cut of your ad spend. It leaves your account, not ours, so nothing we suggest is because it pays us more. No minimum either.
- We say no on the first call, not three months in. If the numbers do not work, you hear it while it is still free.
- Nothing is held hostage. The ad account, the content and the customer list are yours the whole time. Stop whenever you like and they stay with you.
- You get an answer either way. We read every enquiry ourselves and reply the same working day, including the ones we turn down.
This isn’t for everyone
- You won’t look at your own numbers. Then nobody can fix them, us included.
- The margin’s too thin for ads to pay for themselves. We’d be spending your money to prove arithmetic.
- You want the ads run and nothing else. That’s one of four things we do, so you’d be paying for three you don’t want.
You do not have to be good at any of this.
Most of the people we talk to think they are behind. They are not posting enough, the last ads did nothing, the shop has been half-finished for a year. None of that counts against you here, because it is the job.
If you could have fixed it yourself in the evenings, you already would have.
We only work with five artists and five brands at a time.
Five of each is the whole capacity, not a launch offer. When they are full, they are full.
Tell us what you sell and what it costs you to make. Fifteen minutes tells us whether we can help, and if we can’t we’ll say so. Either way you’ll leave knowing what a customer is actually worth to you, which is more than most people get from a call.
Every seat gets both of us, start to finish.